Exclusive: 100-day forecast

by Dan Strum

I went to the beach many times this summer, but I could have gone more. Unfortunately, the friend I was going with put too much credence in weather forecasts – especially in “10-day forecasts”. Never mind that weather forecasts are notoriously inaccurate, she rejected many possible dates because the 10-day forecast predicted rain.

The effect of the forecast on my friend’s plans led me to think of social media. We all want information about what’s going on or what’s going to happen! It doesn’t necessarily have to be right or wrong – it just has to be relevant. In a sense, just talking about hot topics is enough to create a buzz! But be forewarned — over time you also need to add value – if your your buzz is just noise, you just wind up losing credibility.

Anyway, it turns out that I have a knack for predicting the weather. I have no secret — I forecast the “average” weather, and when the pundits forecast that there will be precipitation more than three days in advance, I forecast that there won't be! I have become so confident in my forecasting abilities (and so has my beach friend), that I now announce my exclusive 100-day forecast: January 8, 2011 will be 28°F-34°F, with light flurries in the morning, and sun in the afternoon.