By Scott Goldman
Women are from Venus and Men are from Mars. Once upon a time Martians and Venusians met, fell in love, and had happy relationships together because they respected and accepted their differences. Then they came to earth and amnesia set in: they forgot they were from different planets. (John Gray)
Women have so many more facets to their lives than men. Even when under tight deadlines, they always have time for good conversation. It could be about a boyfriend, a girlfriend, or the ex-husband. Or there is always the bad date story ("his breath was sooo bad, I had to sit in the next state!").
Women communicate better than men; so you always know where you stand. If they are frustrated, they really open up about it... and we move on.
Since women communicate better than men, a few tips can help the men. Men really need to learn how to hold a conversation! These are some good questions to ask:
How was your day?
What made your day so crazy?
These are questions that lead to deep conversations. You really get to know them! On the other hand, these are questions not to ask: Where do you live? Where are you from? What do you do? Hold off on the bad questions until the third date, because if you don’t spend some time getting to know her first, the third date will never happen!
For marketing we study the best way to sell a product to customers, men and women. Women (ages 35-54) represented the highest percentage of websurfers.
Advertise a product for women require more effort....more information, more study...but...can we loose reaching 143.4 million people?
Advertise a product for women require more effort....more information, more study...but...can we loose reaching 143.4 million people?
Few links...
Predicting Your Gender Based On Web Surfing
discover your gender! (It faild to me)
- Women in the U.S. spend more than $3.3 trillion annually (purchasing power)
- Women business owners employ 35% more people than all the Fortune 500 companies combined (how many of your clients are women-owned?)
- 95% of family financial decisions are made by women (who balances the checkbook in your family?)
- Women in business will invest $44.5 billion in high tech products this year
- 65% of women in senior management positions have children (they kept their job and are raising a family) Source: Women and Diversity, WOW Facts 2001 - Business Women's Network
- 60% of US women work outside the home, earning $1 trillion each year in aggregate (Source: Chicago Tribune, 1999)
- Today there are 9.1 million women-owned businesses in the U.S., representing nearly 40% of all businesses - Sources: NFWBO and SBA
Scott Goldman
No comments:
Post a Comment